Goal

What the client needed to achieve

Conroe Machine, a Texas-based original equipment manufacturer (OEM) known for its work in the oil and gas sector, faced significant challenges during the COVID-19 pandemic and resulting supply chain disruptions. To mitigate future risk and drive growth, the company set out to diversify its portfolio and expand into new industries.

Sendero partnered with Conroe Machine to develop a strategic growth plan, analyze existing business development practices, and identify opportunities to strengthen its brand presence.

Results

Expand beyond oil and gas to build a sustainable growth path across multiple industries

Key results:

8 industries entered following implementation of the strategic plan
New website launched to showcase capabilities and expertise
Comprehensive strategic growth plan delivered on time and within budget
Detailed software recommendations provided to support expanding sales capabilities
Market and competitor analyses developed to guide business development and organizational decisions

Delivery

How Sendero delivered

Sendero began by assessing Conroe Machine’s operations, pain points, and opportunities for diversification. The project team then organized efforts into three workstreams—business diversification, business development, and brand presence—to support short- and long-term growth.

Highlights:

Conducted research to identify new target industries and prioritize diversification opportunities
Created detailed industry profiles, competitor analyses, and potential client research
Evaluated CRM and software options to expand sales and reporting capabilities
Recommended marketing partners and vendors to strengthen the company’s digital presence
Delivered actionable recommendations and materials that informed hiring and organizational development decisions

Practice

Building momentum for strategic growth

Through Sendero’s partnership, Conroe Machine successfully expanded into eight industries, improved brand visibility, and established a roadmap for continued business development. The company now operates with a clearer vision for growth and greater resilience in a changing market.

Key Contacts