Senior Director of Marketing & Business Development Operations
As Senior Director of Marketing & Business Development Operations, Caitlyn is responsible for Sendero’s marketing and business development strategy, including overseeing the firm's sales enablement and operations, client relations and integrated marketing initiatives.
Caitlyn defines the approach to brand strategy, message and audience development, thought leadership content, events, and community involvement. Her expertise in market positioning and growth continues to enable Sendero to reach existing and future clients.
She brings 15 years of professional services experience to her role.
“Be humble and ambitious. They are not mutually exclusive.” – Unknown
Skills & Experience
- BA in Corporate Communications and Public Affairs from Southern Methodist University
- Returned Peace Corps Volunteer, Guyana, South America
- Specialization in marketing strategy, brand development, client relationship experience, and corporate communications
MORE ABOUT CAITLYN
During her free time, you can find her with her husband trying new recipes, listening to live music, hiking or skiing in Colorado, and trying to keep up with their two daughters. An avid reader and Peace Corps volunteer, she loves the outdoors — especially the mountains.
Sendero’s Entreprenurial spirit, combined with its dedication to putting our people first, creates a culture that fosters growth, creativity, and innovative problem-solving. I am inspired by our people’s pursuit to deliver the best results to our clients and our community, and it is a fulfilling challenge to capture our story.Caitlyn Byther