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Think pink: Breast cancer awareness

12/13/2018

Approximately 1 in 8 U.S. women will develop invasive breast cancer over the course of her lifetime.  Sendero Cares and Sendero’s Wellness Committee recently partnered to champion Breast Cancer Awareness (BCA), a women’s health initiative that has touched the lives of many of our employees.

How can you support your own employees whose lives have been affected by Breast Cancer? Below are a few areas where we took action:

• Educate: To kick off the month, we hosted a Lunch and Learn, “Go Pink or Go Home,” featuring a representative from Susan G. Komen Dallas, who spoke on the origins of the Susan G. Komen Foundation, what they do for women in the Dallas community, and how to detect signs of breast cancer.
• Recognize: Employees had the opportunity to become a “BCA Champion,” where they shared their story of how breast cancer has affected their families that was captured in a moving video shared with all our employees. Employees spoke of mothers, grandmothers, and aunts who had bravely fought breast cancer and who showed them their strength in their battle. Sendero Cares sponsored the Race for the Cure registration fee for all of our Champions.
• Fundraise: Sendero’s Wellness Committee held a “Waffle War,” where members of our Senior Leadership Team competed for the title of “Sendero’s Best Waffle Maker.” By donating money to benefit our team in the Race for the Cure, employees were able to taste and vote on their favorite waffle. We also created a “Ribbon Wall” where Senderoans could donate $1 to place a commemorative pink ribbon to honor someone who has fought against breast cancer.

Match: To wrap up the month, a group of employees, friends, and family participated in the Dallas Race for the Cure, raising money for the Dallas chapter of Susan G. Komen that was matched dollar-for-dollar by Sendero Cares, doubling our total donations.  The Wellness Committee and Sendero Cares are excited to be able to champion a cause that is close to the hearts of so many in our company.

Interested in helping those affected by breast cancer and making progress toward a cure? Below are a few of the leading organizations that support breast cancer awareness:

• Breast Cancer Research Foundation
• National Breast Cancer Foundation
• Susan G. Komen Foundation
• Living Beyond Breast Cancer
• Breast Cancer Action
• Dr. Susan Love Research Foundation

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