Bret Farrar named to D CEO’s 2026 Dallas 500 List

12/01/2025

DALLAS, TX – Sendero CEO and Founder Bret Farrar was recently named to D CEO’s Dallas 500 list, a special annual publication from D Magazine that features the most influential business executives in North Texas, for the fourth time.

Founding the startup in 2004 and shaping it into a nationally respected consultancy, Farrar’s visionary leadership was instrumental in the maturation of Sendero. The firm now operates in six markets with over 350 employees across the country, marking 38% headcount growth this year alone. Throughout the evolution of the firm, Farrar has prioritized and maintained operational excellence and cultural consistency. His direction and value-centered approach transformed Sendero into an organization defined by how it executes for clients and their long-term success.

This philosophy resulted in the firm’s recent recognition from Top Workplaces as a Culture Excellence Award winner, Dallas Morning News as a top workplace in D-FW, and PEOPLE magazine as one of this year’s Companies that Care.

D CEO’s eleventh annual Dallas 500 list honors exceptional executives, each of whom was selected by the publication’s editors following months of research and personal interviews. To learn more about D CEO’s Dallas 500 and order advance copies of the book, visit the Dallas 500 website.

About Sendero
Sendero is a management consulting firm delivering the “how” behind business transformation. Sendero empowers clients to identify operational challenges, plot valuable and effective solutions, and drive tangible results at business speed. Anchored in deep domain expertise and fueled by an award-winning culture, Sendero partners with clients nationwide across a diverse range of industries. With offices in six strategic markets—Atlanta, Austin, Dallas, Houston, Nashville, and Phoenix—Sendero moves beyond the why and achieves the crucial how.

About D CEO
D CEO, the business publication of D Magazine, builds community among top North Texas executives with its insightful, authoritative, and provocative coverage of Dallas-Fort Worth business. The magazine provides expert analysis with regular columns on key business topics such as real estate, law, healthcare, nonprofits, and technology.