Goal

What the client needed to achieve

After 40 years of steady growth, Buffalo Specialties—a leading screen printing, embroidery, and promotional products distributor—had grown into the top 5% of specialty manufacturers in the U.S.

By the end of 2021, following an acquisition and an influx of new clients, the company realized it needed formalized processes, defined roles, and a unified culture to sustain growth and scale effectively. Sendero was engaged to assess current challenges and design people and process strategies to support future expansion.

Results

Equipped Buffalo Specialties with the structure needed to sustain its growth trajectory

Delivery

How Sendero delivered

Sendero began with an exploratory assessment to identify key challenges and opportunities for improvement, then executed a two-workstream project focused on people and process initiatives.

Highlights:

• Partnered with leadership to define Buffalo Specialties’ mission, vision, and values, aligning employees around shared goals and culture
• Developed 29 job descriptions to clarify responsibilities and support future hiring and development
• Created an employee handbook to address common questions and establish a single, accessible source of company information
• Redesigned existing business processes to improve efficiency and prepare for continued growth
• Inventoried key assets and created functional training materials to strengthen day-to-day operations

Practice

Strengthening culture and operations for growth

With Sendero’s support, Buffalo Specialties gained the structure, tools, and clarity needed to sustain its rapid growth. The company now operates with a clearly defined culture, aligned workforce, and scalable processes that enable continued success.

Key Contacts

Wayne Tung

Managing Director, Consulting

Read bio